Computer showing website automation.

Website Automation

December 18, 20243 min read

Best Website Builder for Small Business: A Deeper Look

When choosing the best website builder for small businesses, platforms like Wix, Squarespace, Shopify, and WordPress are popular due to their user-friendly tools and templates. However, while these platforms are great for building websites quickly, small business owners often face hidden complexities when it comes to integrating essential tools for operations.


The Hidden Challenge: Third-Party API Integrations

Most modern businesses rely on additional services to function effectively, such as:

  • CRM Systems (Customer Relationship Management, e.g., HubSpot, Salesforce)

  • Email Marketing Tools (MailChimp, ActiveCampaign)

  • SMS Services (Twilio, ClickSend)

  • Sales Pipelines (Pipedrive, Zoho)

  • Accounting Software (Xero, QuickBooks)

To connect these tools to a website, API keys (application programming interfaces) need to be set up. APIs enable your website to “talk” to these external services and synchronize customer data, notifications, emails, payments, and more. While APIs sound simple on the surface, integrating them often requires:

  • Hiring developers to write custom code

  • Ensuring compatibility between platforms

  • Ongoing maintenance as software updates occur

  • Troubleshooting complex errors when systems don’t communicate properly


The Cost of Complexity

For small business owners, the cost of these integrations can add up quickly. For example:

  1. Custom API Development: Hiring developers to build and integrate APIs for services like a CRM or SMS platform can cost anywhere from $5,000 to $20,000+, depending on complexity.

  2. Subscription Costs: Each service (CRM, SMS, email tools, accounting software) comes with its own monthly or annual subscription fees.

  3. Maintenance and Updates: Once integrated, API connections require regular updates, which means ongoing costs for IT support.

  4. Fragmented Systems: Managing multiple logins and services wastes time and adds stress for small business owners.

Before long, businesses are spending tens of thousands of dollars just to get all their tools working together—a challenge that most website builders don’t reveal upfront.


Taipan Media’s All-in-One Solution

At Taipan Media, we specialize in helping small business owners navigate this complexity without breaking the bank. Instead of relying on multiple disconnected tools and costly integrations, we offer an all-in-one platform that combines:

  • Website building and hosting

  • CRM tools to manage customer relationships

  • Email & SMS marketing and communication.

  • Sales pipelines for lead management

  • Invoicing and accounting solutions

With everything under one roof, small businesses avoid the need for expensive custom integrations and third-party subscriptions. This simplifies operations, saves money, and allows owners to focus on growing their business—not managing tech issues.


Why Choose Taipan Media?

  1. Cost-Effective: No need to spend tens of thousands on third-party API integrations.

  2. Time-Saving: Everything works seamlessly from day one—no troubleshooting required.

  3. User-Friendly: An intuitive platform designed for small business owners, not tech experts.

  4. Scalable: As your business grows, the platform grows with you.


For small businesses looking for the best website builder, the right solution isn’t just about the website—it’s about building an integrated system that drives your entire business. Taipan Media’s all-in-one platform makes this process affordable, efficient, and stress-free.

Stop juggling tools and start focusing on success!


Contact us if you would you like to explore how Taipan Media can help your business thrive? Let me know, and I’ll provide more details! 🚀

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Caroline Douthwaite

Founder of Taipan Media since June 2024.

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